Stories

All Posts
Adam Gordon
 November 14, 2020

So, It’s Just An Apple?

Logos are created to visually communicate the brand of a company, product, or service. In the blink of an eye, with or without prior interactions, the receiver should gain a basic understanding of the core values of the brand. It is the designer’s responsibility to learn about these core values and visualize them. Many tools […]
264 Views
Adam Gordon
 September 23, 2020

The 3-second elevator pitch

In a recent post on startupcfo.com Mark MacLeod notes that some of the principals at Sequoia Capital saw that start ups that were able to explain themselves in a sentence or less were the most likely to succeed. I thoroughly believe that this is a good point, and that distilling what you do down its […]
247 Views
Adam Gordon
 September 1, 2020

Storytelling and the Obama Presidency

In an article in the LA Times, writer Mike Dorning spoke about Jon Favreau, President Obama’s storyteller in chief. Favreau makes it clear that one of the key elements that enables Obama to communicate so powerfully is story. “Favreau has explained their joint approach to friends simply: ‘Tell a story. That’s the most important part […]
241 Views
Adam Gordon
 July 12, 2020

How We Make Names

As we are getting more known in social circles, we are getting more and more of these kinds of requests; not so much asking for a service, but asking about what is the algorithm we might use to complete a particular task. Obviously, sometimes there is some conflict here; after all, if someone wants the […]
234 Views
Adam Gordon
 May 23, 2020

Why Your Content Marketing isn’t Working

If you look at the content available in your market or attempted to find information in another market, it’s not hard to see whey; there’s a heavy overlap in the materials available, and much of it is thinly veiled sales material.  In part, the overlap makes sense—the key issues in any industry are what they […]
219 Views
Adam Gordon
 February 23, 2020

The Real Value of Marketing

As a small agency we work with many companies in a wide variety of industries. As a Silicon Valley agency we work with a lot of tech companies. And I have noticed something that seems especially rife here in the valley; many companies simply don’t realize the real value of marketing–and it makes me wonder […]
217 Views
Amit
 June 20, 2018

Story Spotting and Development

Your success is directly tied to that quality of your story and how well you tell it. We handle everything words, from early stage messaging to blog posts. You need words. We have them. Every business has a great story. I firmly believe that. Sometimes all that is required is to spot it then tease […]
570 Views
Amit
 June 20, 2018

Words That Paint

Words are how to paint pictures in other people’s heads. It looks easy. It’s not. Jotting is easy; most people do it everyday, in emails, tweets, texts, and any other short form communication. Thousands of years of stories But when your words need to connect, inspire, and inform, you need more. The human brain evolved […]
495 Views
Amit
 June 12, 2018

Naming. Fewer words is harder.

Naming is one of the most challenging and rewarding parts of business communications. It’s like hitting a home run; sounds simple (just hit the ball hard, right?) but in practice it’s there’s a lot more to it. How to put all that you want to communicate in a word or two? So, for anyone who […]
544 Views
Adam Gordon
 February 23, 2018

Yes, Creative IS the Strategy

A few months ago my partner in crime found this video from the Dollar Shave Club. We thought that the video promoting the service was just hysterical, and in fact, it went viral in just a few days. I even joined the club for a while and it was fun getting the razor and blades […]
225 Views
Adam Gordon
 July 23, 2016

Advertising: France vs. USA

Hi, I am Laura, the intern French student. If you want to know more about differences in business and advertisements between USA and Europe, you should read this article. The differences in advertisements Advertisements in USA do not show naked human body whereas in Europe it is common and it shows the beauty. For some […]
220 Views
Adam Gordon
 May 23, 2010

Why Stories Sell and Why Barak Loves Them

The story of stories is starting to take root in the public consciousness, and more and more science is now showing us why exactly people relate to stories so much. Turns out there are a specific class of neurons that are specifically wired to respond to stories. In a recent article in FastCompany, Dr. Marco […]
210 Views